If you are in the print and publishing world, you have recently been hit with some bad news –
tariffs!!!
Whether you are dealing with planners that now face 45% tariffs or books with 20% tariffs,
receiving this kind of news can be overwhelming. Here is what we recommend.
1. Go ahead and let it out. If you need to scream do it in a soundproof room. If you need to
punch something then find a fluffy pillow. Maybe go for a run or lift some weights. It is
okay to feel frustration and anger. Let it out and let it go!
2. Next, take a deep breath and just breath. Calm down, slow the heart rate, give yourself
the ability to think clearly. Close your eyes and take five deep breaths. We promise you
will feel better.
3. Now let’s focus on what we can control. We cannot change the law but we are in control
of a few of things.
a. First, let’s control our attitude. It is easy to stay frustrated and angry. But keep in
mind that EVERYONE is going through the same thing. So stay positive and
remember that this nightmare will pass and the sun will shine tomorrow. When we
are positive, we will think clearly and make better decisions.
b. Second, count your blessings. Make a short list of everything you’re thankful for –
family, friends, a job, food, shelter, hobbies, the list goes on… When you focus on
the good, the bad news is really not that bad.
c. Third, consider moving your production. China has been a leading supplier for
printed materials. They offer quality and competitive pricing. But other countries
have great printing too. And now with tariffs, making a move now may make sense.
d. Finally, consider passing a price increase to your customers. While no one likes to do
this, it happens. Just look at the rising costs of food and everyday items. Nobody
likes an increase but people understand because everybody is feeling the pinch and it
is unavoidable.
Codra has been serving clients for over 40 years and counting. If you need help or a listening
ear, we would be happy to hear from you. Please feel free to reach out to us at sales@codra.com to schedule a call.
Have a great day and remember to be grateful!
- Your friends at Codra
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