Don’t Forget the Experience: Choose the Right Packaging

Different types of packaging

If you are not taking care of your customers, your competitor will. –Bob Hooey You’ve done it before, right? Visited a store or a website to purchase something you needed only to find it’s really difficult to spend your money? You weren’t able to find what you needed, or the process to buy it was […]

Environmentally Conscious Printing

Forest full of trees

FSC Certification Years of waste created by the development of products has moved people in many industries to search out effective ways to create their products with minimal impact to the environment. That includes the printing industry, whose participants may choose to take part in a process to become FSC certified. Here’s a quick look […]

Saving Your Sanity with a Reprint

Printing machine in overseas factory.

Congrats! You successfully executed your first print product run. Production ran with relatively few hiccups, your marketing campaign was a success, and clients are raving about your product. Well done! You’re ready to create more items, so you need to save as much time as possible running your first reprint of the initial product. Here […]

Start Now: New Products Take Longer Than You Think

Journal, notebook, and spiral notebook

New products and innovation are absolutely essential to the growth of your business, and the “hows” and “whens” of producing them are just as important as the “what” of the products you create. New product development takes time and a lot of energy, and it’s often more of each than one would expect. While there […]

Creating Kids’ Products? Make Sure You Include These…

Children Coloring with markers on coloring page

The kids’ market is a crowded one. So a lot of buyers are loyal to brands who can meet all of their needs. Here are 5 items you need if you plan to develop a kids collection: Flash CardsFlash cards offer so much creativity, flexibility, and opportunity when it comes to content. The only limiting […]