Don’t Forget the Experience: Choose the Right Packaging
If you are not taking care of your customers, your competitor will. –Bob Hooey You’ve done it before, right? Visited a store or a website to purchase something you needed only to find it’s really difficult to spend your money? You weren’t able to find what you needed, or the process to buy it was […]
Environmentally Conscious Printing
FSC Certification Years of waste created by the development of products has moved people in many industries to search out effective ways to create their products with minimal impact to the environment. That includes the printing industry, whose participants may choose to take part in a process to become FSC certified. Here’s a quick look […]
Saving Your Sanity with a Reprint
Congrats! You successfully executed your first print product run. Production ran with relatively few hiccups, your marketing campaign was a success, and clients are raving about your product. Well done! You’re ready to create more items, so you need to save as much time as possible running your first reprint of the initial product. Here […]
Start Now: New Products Take Longer Than You Think
New products and innovation are absolutely essential to the growth of your business, and the “hows” and “whens” of producing them are just as important as the “what” of the products you create. New product development takes time and a lot of energy, and it’s often more of each than one would expect. While there […]
How Coffee Table Books Tell a Compelling Story for Donors
One of the biggest struggles nonprofit organizations face is how to inform people about their cause while inviting them to join in the mission. Digital media is very helpful in the process, but there are several advantages to quality print products, such as a well designed coffee table book. Here are a few perks coffee […]