Building Your Brand with Product Pre-Sales
If you have a small business producing new products, the topic of pre-sales has most likely come up at some point. Offering your customers a chance to purchase items before their release can add a lot of value, as pre-sales can be a great tool to connect with your audience and build excitement. Here are […]
Don’t Forget the Experience: Choose the Right Packaging
If you are not taking care of your customers, your competitor will. –Bob Hooey You’ve done it before, right? Visited a store or a website to purchase something you needed only to find it’s really difficult to spend your money? You weren’t able to find what you needed, or the process to buy it was […]
Environmentally Conscious Printing
FSC Certification Years of waste created by the development of products has moved people in many industries to search out effective ways to create their products with minimal impact to the environment. That includes the printing industry, whose participants may choose to take part in a process to become FSC certified. Here’s a quick look […]
Saving Your Sanity with a Reprint
Congrats! You successfully executed your first print product run. Production ran with relatively few hiccups, your marketing campaign was a success, and clients are raving about your product. Well done! You’re ready to create more items, so you need to save as much time as possible running your first reprint of the initial product. Here […]
Start Now: New Products Take Longer Than You Think
New products and innovation are absolutely essential to the growth of your business, and the “hows” and “whens” of producing them are just as important as the “what” of the products you create. New product development takes time and a lot of energy, and it’s often more of each than one would expect. While there […]
How to Prepare Print-Ready Files
Preparing files for print can feel overwhelming, but it doesn’t have to be. A properly set up file helps avoid delays, extra costs, and unexpected results. Here’s a simple breakdown to help you get it right the first time: What Does “Print-Ready” Mean? A print-ready file is a file that’s set up correctly for production. […]