Hey Podcaster, What Products Compliment Your Brand?
Podcasting has become a must-have for brands looking to connect with their customer bases and grow. Thought leadership (and storytelling) is one of the most valuable commodities for marketing your products and services. But what about those whose greatest commodity is the podcast—does it work the other way, too? Do products help to grow the […]
Overcoming Cultural & Communications Issues Overseas
Establishing a professional and supportive business relationship with your overseas manufacturer is imperative for anyone looking to grow a business that is dependent on the products they produce. Building those relationships can be easier said than done. Here are a few tips to consider when developing a new relationship with an overseas partner. Timezones Communicating […]
Don’t Forget the Experience: Choose the Right Packaging
If you are not taking care of your customers, your competitor will. –Bob Hooey You’ve done it before, right? Visited a store or a website to purchase something you needed only to find it’s really difficult to spend your money? You weren’t able to find what you needed, or the process to buy it was […]
Environmentally Conscious Printing
FSC Certification Years of waste created by the development of products has moved people in many industries to search out effective ways to create their products with minimal impact to the environment. That includes the printing industry, whose participants may choose to take part in a process to become FSC certified. Here’s a quick look […]
3 Reasons Print Communications Still Matter for Your Nonprofit
Just about anything you need, at just about any time, is available at the click of a button, information included. Digital communication certainly carries the lion’s share of the communication load these days. But, though digital communication can deliver quickly and has a number of advantages, there remain a few deficiencies in its use, a […]
Saving Your Sanity with a Reprint
Congrats! You successfully executed your first print product run. Production ran with relatively few hiccups, your marketing campaign was a success, and clients are raving about your product. Well done! You’re ready to create more items, so you need to save as much time as possible running your first reprint of the initial product. Here […]