Why You Need to Raise Your Prices Now: Handling Inflation Without Losing Customers
If you’ve watched your material costs, shipping rates, or production expenses creep up over the past year, you’re not imagining it. Many creators put off raising prices out of fear of losing customers, but waiting too long can hurt your business far more than a reasonable increase ever will. Here’s how to do it without […]
Why Social Media Matters for Promoting Your Business
For creators, authors, publishers, and small brands, social media has become one of the most powerful tools for building a business. If you’re still on the fence about how much to invest in it, here’s why it deserves a real spot in your marketing strategy. Go Where Your Customers Live Your audience doesn’t need convincing […]
How to Create a Collaborative Partnership with Your Printer
One of the great joys in life for many business owners is creative collaboration. Brainstorming ideas with like-minded people has led to some of the greatest inventions in history. Nailing down concrete ideas and details can be a bit tricky, though, especially when your product is being produced overseas. Your printer can be an amazing […]
Building Your Brand with Product Pre-Sales
If you have a small business producing new products, the topic of pre-sales has most likely come up at some point. Offering your customers a chance to purchase items before their release can add a lot of value, as pre-sales can be a great tool to connect with your audience and build excitement. Here are […]
Everything You Need to Know About Printing Proofs
If you’re new to printing products, you’ll get to learn an important step in the process called “proofing.” It’s the part of the process where a proof of concept is produced so that changes can be made before an item goes into mass production. Especially when you are printing overseas, this is a vital part […]
Don’t Forget the Experience: Choose the Right Packaging
If you are not taking care of your customers, your competitor will. –Bob Hooey You’ve done it before, right? Visited a store or a website to purchase something you needed only to find it’s really difficult to spend your money? You weren’t able to find what you needed, or the process to buy it was […]